Tag: operator

The "tactical" industry has been overrun by the use of the word "operator." It's been used too much in advertising for too long, but this has perhaps had a trickle-down effect, to the point where random people on the internet kick the word operator around like it's a ball on some dirty third world street. I've even seen people refer to me as an operator, which, quite frankly, horrifies me (and also caused me to write this article). In the purest sense of the word (and leaving out the kind… Read More