A Lesson in Cover vs. Concealment – From an Oil Filter Commercial

I should mention that I do not use Purolator filters…but I found this quite clever.

6 comments on “A Lesson in Cover vs. Concealment – From an Oil Filter Commercial
  1. The orange filter cost me $1,800. That manufacturer lost shelf space in the #1 auto parts retailer in America because that paper end cap was costing them a lot of grief – and us. Apparently production had elther lost control of getting it sealed down, or the move to a new plant (out of the country?) didn’t work out.

    I won’t use them, although the situation seems to have been fixed. Now the auto parts company I presently work for has changed it’s house filter from Purolator to the ones with paper end caps. We got a lot of preemptive “training” on it during the switch to convince us it was a good deal. It was obvious they were aware of the situation by reinforcing the “advantages” and “selling points.”

    The $2 dollar difference in the price of a filter will never save you enough money to make up for an $1,800 engine replacement. You get what you pay for.

    And, in a sense of fairness – a dumpster wouldn’t be cover either. I still don’t understand why car door would be – go shoot one and see for yourself.

    Surf it online, it’s been a controversy before the internet even existed, and the public hasn’t a clue.

  2. so the point is that cardboard will foul the cavity in a hollow point and thus render it completely ineffective= cardboard is cover/ concealment, got it 🙂

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